Senior Manager – Product Marketing at Al-Futtaim Dubai

Senior Manager – Product Marketing | Al Futtaim Automotive | Toyota
Location: Dubai, AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: 155916

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

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Overview of the role
At Al Futtaim Motors, a leading player in the automotive sector, we are seeking a highly skilled and dynamic individual to join our team as Senior Manager – Product Marketing. As a Product Marketing Manager, you will execute the product vision by being the champion of SUV product portfolio and the true voice of the customer across the organization.

What you will do
Identify target segments and define the primary target customer / vehicle application for each product line.
Manage the product lifecycle to meet evolving consumer needs, technology developments and competitor landscape.
Maximize mass profit of your portfolio by optimizing volume and profit per unit with right cost to value offering and logical grade walks.
Perform competitive analysis to recommend product pricing strategy for launch and develop countermeasures to solve sales performance or stock issues.
Establish close relationships with Principal / OEM to secure UAE market voice of the customer and influence decisions that could affect short-, mid- and long-term AFM business
Handle OEM enquires & meet deadlines set for each project
Attend OEM forums & Design reviews to align on the overall brand strategy
Manage OEM visits to ensure maximum influence
Coordinate with Demand and supply team to ensure the desired ordering mix to support the product life cycle strategy.
Ensure product quality is in line with GSO (Gulf Standard Organization) standards in coordination with the Homologation & After Sales Accessory departments.

Required skills to be successful
3 years of product management experience
Must have Toyota or UAE experience in the automotive industry. Good understanding of distributor, dealer and or OEM works.
Strong business acumen with excellent analytical and financial skills with the ability to use data to build a compelling business case Team player
Team Player

About the team
The role will report to the GM – Product and Pricing. This position interfaces with various stakeholders in the organization.

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What equips you for the role
University Degree (Automotive / Mechanical engineering preferred)
Minimum 8 years of experience in automotive industry with at least 3 years in product related roles
OEM experience desirable
Ability to understand the technical aspects of the vehicle.
Ability to study, analyze and interpret complex activities and/or information in order to improve new practices or develop new approaches.
Strong decision-making skills with an eye for strategic enhancement of the business.
Excellent communication and facilitation skills to understand and address issues across multiple disciplines.
Advanced project management skills and ability to handle multiple tasks and manage deadlines.
Passionate about automotive products
Strong influencer
Excellent Interpersonal Skills, able to build strong relationships and trust
Natural seller of vision / ideas
Willing to experiment and comfortable with ambiguity.

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.