Marketing Manager – Design & Hospitality job at dmg events Dubai
About Us – dmg events
dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple. We want to accelerate business through face-to-face events, which is why we work so hard to bring people together, creating opportunities for them to network, learn and do business. dmg events is part of the Daily Mail Group Trust (DMGT). DMGT Manages a diverse, multinational portfolio of companies with total revenues of £2bn, that provide businesses and consumers with compelling information, analysis, insight, events, news and entertainment.
Job Description Summary:
To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPIs.
Main Duties & Responsibilities:
Planning, Campaign Management & Execution + Analysis & insight
Create and implement an integrated marketing strategy for the construction portfolio (including exhibitor, conference, and visitor campaigns, as well as special events)
Set out and monitor the entire budget, drop schedule, and media plan
Use the full marketing mix to promote the exhibition and workshops by the marketing strategy and overall business objectives
Identify the target universe and key segments within the target universe
Develop personas, value propositions, and messaging for each of the key segments
Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, etc.)
Ensure show websites are fully up to date with latest information in accordance to campaign cycle
Maintain active social media channels in line with market expectations, monitor engagement and maximize conversion
Strategic database build.
Work with internal teams to ensure data governance and data management policies are adhered to
Manage PR agency in co-ordination with the Exhibition Director/HOM
Use all media tools such as social platforms, explore new marketing channels
Copy write and proof all marketing materials (in conjunction with Exhibition Director/HOM if needed) in line with the content calendar and messaging
Update and adhere to agreed marketing budget.
Provide KPI reports for update meetings with Marketing Director/Exhibition Director
Analyse previous marketing campaigns and KPI’s to execute targeted data/campaign selections
Analyse and report trends over time and use these insights to build more effective campaigns
Identify appropriate media partners and associations and negotiate barter deals to maximize event exposure
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
Monitor and adjust digital marketing activity based on performance metrics
Use GA & Power BI (and other analytics dashboards if needed) to monitor & report campaign performance
Experience required: A minimum of 3-5 years marketing experience within the Events industry.
“Please take the time to read the job description, you must meet all the criteria set out above for your application to be considered. We do check all applications and suitable candidates will be contacted within 5 days. If you are not contacted by us within 5 working days, please consider your application unsuccessful at this time.”
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