eCRM Executive Job at Al-Futtaim Dubai

July 1, 2023

eCRM Executive
Location: Dubai, AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: 154483

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
The ECRM Executive role is to ensure that campaigns for various brands are executed in an accurate and timely manner while maintaining proper communication with vendors and brands. The role would need a lot of interdepartmental coordination and people oriented skills whilst keeping all stakeholders updated on developments on all CRM elements of the business

Related: Senior Marketing Manager Job at Al-Futtaim Dubai

What you will do:-
Description of Accountability:
Campaign Execution & Reporting
Managing email customer communications and implementation processes as well as measurement.
Managing SMS customer communications and implementation processes as well as measurement.
Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize.
Regular reporting of all campaign results channel-wise (Email and SMS)

Stakeholder Management
Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor.
Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue).

Track Performance & work on improvement plans
Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate)
Continually A/B test subject lines, content and design to drive key performance indicators for email channel
Monitor and continuously improve CRM campaign deliverability rates
Campaign Conversion Rate

Other campaign operations
Merge Accounts as per brand request
Change Customer mobile number as per brand request

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Required Skills to be successful:-
Creative and innovative thinker
Having analytical skills
Ability to work effectively under pressure and meet established deadlines
Ambitious, resilient and driven, with the desire to succeed
Passionate about their work with a can-do attitude
A team player capable of working cross-functionally in a collaborative manner
Results-orientated, with the ability to drive and deliver the implementation of new ideas
Excellent presentation, time management and delivery skills

What equips you for the role:
Bachelor Degree
3-5 years’ CRM background
Should have worked on CRM and loyalty program.
Ideally have worked in a E-CRM role previously or have a marketing profile with exposure to email/text CRM techniques. Retail Experience would be a plus.
Taking Initiative
Drive for Results
Good communication skills (verbal and written)
Strong/excellent attention to detail

Related: Business Development Executive Job at Al-Futtaim Dubai

About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…

Work Level
Experienced, Manager / Executive
Employment Type
Full Time

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