Senior Marketing Manager
Location: Dubai, AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: 153786
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
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Overview of the Role:
Responsible for planning, development and implementation of all of the Organisation’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of Marketing, Communications and Public Relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organisation.
What you will do:
Responsible for creating, implementing and measuring the success of: a comprehensive marketing, communications and public relations program that will enhance the Fashion Divisions image and position within the marketplace and the general public, and facilitate internal and external communications. All divisional marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
Ensure articulation of the brands desired image and position, assure consistent communication of image and position throughout the Fashion Division and assure communication of image and position to all constituencies, both internal and external.
Responsible for editorial direction, design, production and distribution of all brand publications. Coordinate media interest in the Fashion Division and ensure regular contact with target media and appropriate response to media requests. Act as the brand representative with the media.
Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
Responsible for the achievement of marketing, communications, public relations, mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the General Manager and Leadership Team.
Develop short and long-term plans and budgets for the marketing, communications, public relations programme and its activities, monitor progress, assure adherence and evaluate performance. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing, communications, public relations function.
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Required skills to be successful:
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Experience developing and managing budgets, hiring, training, developing, supervising and appraising personnel.
Demonstrated successful experience writing press releases, making presentations and
Negotiating with media.
Experience overseeing the design and production of print materials and publications.
Commitment to working with shared leadership and in cross-functional teams.
Ability to manage multiple projects at a time.
What qualifies you for the role:
College or University level graduate (Marketing).
Retail fashion experience is preferred although a passion for fashion is a MUST.
Strategic planning and analytical skills, All Microsoft Office Programs.
Strong communication skills, confident decision maker, leadership skills and strategic thinker.
Keeps up to date with the latest trends and brands, Strong marketing focus and eager to learn.
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About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…
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