Senior Marketing Manager job at dmg events London

Senior Marketing Manager job at dmg events London

Job Purpose:
The Senior Marketing Manager will be responsible for developing effective marketing strategies and campaign plans for international trade exhibitions and conferences in the energy sector. Using traditional and innovative marketing techniques, the Senior Marketing Manager will support the drive to attract sponsors, exhibitors, delegates, visitors, and media. The Senior Marketing Manager will be the marketing lead for the specific event(s) they are allocated to. The successful applicant must have exhibition experience and working knowledge across all marketing channels including website and user experience, design and digital/print collaterals, data, EDMs, content, social media and digital marketing. Market research and analytics are a must to ensure campaign plans evolve year on year in line with the growth plans of the events. The Senior Marketing Manager will lead a team of marketeers to deliver the complex campaign plan, across multiple verticals for the event.

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Key Accountabilities:
Develop a marketing strategy and create and implement an integrated campaign plan for the event including exhibitor, delegate and visitor campaigns
Develop plan for lead generation and engage with each team to ensure optimisation of campaign plans throughout the event cycle
Forecast and monitor budget and negotiate with suppliers
Data acquisition, data analysis, segmentation and management
Manage Marketing Manager/Marketing Executive(s) in the execution of the marketing plan, ensuring they reach their full potential
Work with external suppliers to produce key marketing materials in print, digital and video
Website management with 3rd parties, user experience, analytics, and content
Social Media (organic and paid) and digital including SEO, PPC, geofencing, etc
Media Plan – PR, media buying, media partnership agreements (broadcast, associations, trade publications), media registration and onsite management
Manage 3rd party elements and integrations such as mobile app, event registration, exhibitor manual, networking platforms, survey’s and market research
Advocacy plan with sponsors, exhibitors, delegates and visitors to increase reach and attract new business and new registrations

Job Specific Skills
5+ years’ experience in mid manager level marketing, exhibition marketing is a must
Strategy creation and critical path analysis
Experience in the use of databases in both mass and targeted direct marketing campaigns
Experience in managing the production of mobile apps and online registration systems
People management
Website management and user experience
Excellent writing skills, including proof reading and messaging
Marketing automation, lead generation and lead scoring
Big data analysis from multiple sources
Budget management including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
Excellent negotiation and relationship building skills
Strong attention to detail

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Hard Skills:
The successful candidate must have used more than approx 70% of the tools used by dmg events or have proven experience using an alternative for an events business
ESP- Hubspot, Adestra, Everlytic email composition and analysis
CRM/ Database- Salesforce for campaign management
Social Media Channels/Hootsuite- LinkedIn, Twitter, Facebook, Instagram, Youtube (content creation, sponsored posts, analytics and effectiveness)
Registration- InfoSalons, N200, Form Assembly (including Social Amplification through InGo or Gleanin)
Website- CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)
Google Suite
SEO
PPC
Advocacy & exhibitor remarketing
App management, networking platforms, content delivery platforms (webinar etc)

Benefits:
Free access to onsite gym and medical facilities.
Competitive salary and bonus plan
Access to benefits portal with hundreds of discounts on high street shops and restaurants.
Monthly Social events with the rest of the team as well as Summer and Christmas parties
Opportunities for travel across and work in our international events and office
25 Days annual leave
Cycle to work and season ticket loans
Life Assurance
Enhanced pension contributions
Private medical insurance
Dental insurance
Eye care vouchers
Enhanced family friendly packages
Onsite canteen

We are an equal opportunities employer