Job Title: Trade Marketing Representative
BAT is evolving at pace – truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ABU DHABI IS LOOKING FOR A TRADE MARKETING REPRESENTATIVE
SENIORITY LEVEL: Non-Management Level
FUNCTION: Trade Marketing and Distribution (Marketing)
LOCATION: Abu Dhabi, United Arab Emirates
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing function and is responsible to execute the UAE operational plan within their assigned territories to deliver trade marketing, distribution, and brand objectives within trade channels and key accounts through application of BAT best practices.
Reports to: Area Manager
Reporting Level: Individual Contributor
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
Evaluate assigned territory constantly to ensure all business opportunities are being maximised
Ensure effective implementation of all cycle plan activities with emphasis on activities to communicate with ASU30 consumers
Ensure all trade marketing information and reports including RCS data, competitor reports, and cycle plan reports are up to date, accurate, and provided in a timely fashion
Establish an excellent working relationship with the trade to gain their active support to maximise volume and in store presence within agreed budgets.
Implement and evaluate Trade incentive schemes as outlined in the Area action plan to maximise in store visibility and awareness for drive brands
Work closely with distributor sales force to maximise distribution opportunities and minimise OOS situations by pro-actively communicating these –Distribution Gap Monitor.
Ensure BAT distribution objectives on product quality (freshness) and availability are being met
Assist Area Manager in supervision and guidance of merchandiser activities to ensure all BAT in store furniture is maintained in clean working condition and complies with agreed planograms
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Minimum Bachelor’s degree in relevant field (Preference for bi-lingual – English & Arabic – speaking Graduates)
1-2 years’ experience as a merchandiser or trade marketing representative in another FMCG company, preferably one which has a trade marketing approach.
Good interpersonal skills
Effective influencing skills
Good communicator both verbally and written
Strong MS office skills, mainly Excel and Power Point
Well organised with good time management skills
Ability to work unsupervised
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!