Head of Marcomms & Planning at Al-Futtaim Dubai

August 10, 2023

Head of Marcomms & Planning
Location: Dubai, AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: [[155218]]

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:
The Head of Marketing Communications & Planning is responsible for leading & steering all Al-Futtaim Automotive brands’ marketing strategy, planning & campaign development.
Through functional management of key Brands’ Marketing Communications manager, He/She will secure that all brands are complying with the central marketing team’s guidelines & templates relating to activities’ planning & budget management.
He/She will also have direct management of 3 marketing managers where the responsibility will be to define & execute marketing strategy & plan for their respective brands/divisions

What you will do:
Marketing Communications governance:
Define, implement and upkeep centralized strategic & planning guidelines, campaign development process and budget tracking tools
Define, set and lead the required review & decision meetings with relevant stakeholders in the central & brands teams as well as external agencies
Budget management

Annual Marketing Strategy & Plan development:
Support brands & external agencies to develop their strategy & plan
Guide, challenge & validate input from pre-briefing until final delivery

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Media Agency management:
Overall media strategy/planning (annual/quarterly)
Centralization of key offline spends (Outdoor/Radio)

Campaign development process management:
Quarterly tactical / ad-hoc
Brand campaign / model launch campaign
Responsible to secure compliance to the central process & retro-planning for all campaigns

Marketing Managers as direct reports:
Day-to-day management, support & coaching
Secure delivery on key marketing & business targets

Establish B2B marketing capabilities to support all brands on their requirements (industrial equipment division, fleet, aftersales, …)

Required Skills to be successful:
Strategic thinking
Social & influencing skills
Can manage multiple brands
Automotive experience

About the Team:
In this position you will be working in a fast paced and diverse Automotive environment. You will be reporting directly to the GM Marketing

What equips you for the role:
Business qualification with a strong understanding of operational & commercial marketing
Minimum Experience: 8-10 years relevant marketing experience with a minimum of 5 years in the automotive industry.

Job-Specific Skills:
Excellent verbal and written English communication skills essential.
Strong organizational skills with effective follow-through capability is important.
Needs to be fully proficient in Microsoft Office Tools (Word, Excel and Powerpoint)

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Behavioural Competencies :
A confident self-starter
Ability to think clearly under pressure
Deliver measurable results under tight timelines
Confidently manage multiple stakeholders.
Gallup Strengths:
Top 10 strengths could include responsibility, self-assurance, analytical, positivity, communication, activator

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

Work Level
Employment Type
Full Time