November 16, 2022

Apply for Associate Manager – Social Media Content Job in Dubai | Majid Al Futtaim Dubai Careers 2022

Looking for Associate Manager Jobs in Dubai?, Majid Al Futtaim is one of the great place to work. Majid Al Futtaim Dubai is now looking for a Associate Manager to work in Dubai.

Location: Dubai, AE
Company: Majid Al Futtaim

Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities – all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.

Role Purpose:

The Associate Manager – Social Media Content is responsible for driving the brand identity throughout all social. He/She will manage the standards and processes around creativity between the markets and will additionally develop, deploy & enhance the standardized communications throughout social. Additionally manage the ongoing content approach across the Retail structure, including content planning & execution for executive teams.

Role Details – Key Responsibilities and Accountabilities:
Content Creation

  • Sets, along with the brand team, the guidelines for Social Content Creation for Majid Al Futtaim’s Carrefour business.
  • Brainstorming of content ideas for social campaigns
  • Execution of creativity & concepts for social campaigns, including copywriting (where necessary)
  • Works with wider content team to develop templates & centralised, standardised content pieces for wider market dissemination
  • Implement best practices for content creation based on findings in coordination with the Campaign Manager
  • Acts as the content creator for dedicated corporate social accounts, liaising with Senior Management & HOD to define, implement and track success of same
  • Aligning with wider corporate, country, omnichannel and executive teams, owns the production of 60% of the content produced & shared through owned channels
  • Working with wide MarComms, operational, country & executive teams, to understand key commercial, brand and CSR timings and business needs and objectives
  • Developing, with the wider stakeholders, a consumer-facing visual and content consumer focussed communication suite, suitable for multiple markets and digital communication channels

Guidelines & Review

  • Develops, Creates and Operates the content review & approval process between Corporate & Market teams, including tooling & SLAs
  • Responsible for reporting on & improving the quality of the content being produced in markets, through regular check-ins and meetings with wider creative teams & in-market teams
  • Ensures that market needs & requirements are ingested & adhered to centrally, and for driving a high standard of creativity throughout markets
  • Creates & deploys the process for corporate executive account monitoring & management, escalating cases on the appropriate path and highlighting issues to management
  • Develops the content approach between the available communication channels, including executive channels, content differentiation, tone of voice guidelines and strategies
  • Prepares and maintains the content calendars in each market and overall, including central Retail channels & executive channels

Related: Human Capital Assistant Manager Job – Majid Al Futtaim


  • Develops and manages a suite of reporting to identify creative trends & opportunities from creative assets being released
  • Able to develop and run MVT, A/B test on creatives & templates to drive success in multiple markets
  • Creates content reports to push deep-dive data to senior management, detailing what content is resonating with the consumers (both B2C & B2B/Executive)
  • Identifies & escalates trends and opportunities in the reports with wider teams for improvement
  • Owns the ‘Content Calendars’ for Retail businesses, and executive members, and distribution channels

Human Capital Responsibilities

  • Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
  • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
  • Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
  • Develop and implement on the job-training for the team
  • Provide inputs for the development of annual manpower plan
  • Ensure the implementation of MAF Retail’s corporate policies and relevant procedures
  • Qualification, Experience & Skills:

Minimum Qualifications/education
Bachelor’s Degree in Marketing, Digital Marketing

Related: Project Manager Job – Majid Al Futtaim Dubai

Minimum experience

  • 5+ years’ experience in a similar position, experience in the retail industry is preferred, with a proven track record of success
  • Social Agency experience in a leadership position for creativity


  • Strong strategic and creative thinking
  • Excellent communication skills verbally and in writing
  • High attention to detail, especially in visual assets
  • A deep understanding of social media content & creativity, and a deep understanding of how that applies to different platforms
  • Very well organized & presentable, ability to maintain relationships with multiple stakeholders
  • Highly skilled at negotiation & understanding of nuance; able to influence people at all levels, including C-Suite
  • Fluency in English & Arabic
Work Level
Experienced, Manager / Executive
Employment Type
Full Time
Majid al Futtaim Properties
View profile
United Arab Emirates

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