Associate Manager, Digital Marketing Job at Majid Al Futtaim Dubai

We are currently Hiring Associate Manager, Digital Marketing
The Associate Digital Manager purpose is to Plan all digital marketing campaigns for Mall of the Emirates , including Omnichannel, SEO/SEM, email, social media and display advertising

Related: Development Producer Job at Majid Al Futtaim UAE

Key Responsibilities and Accountabilities:
Social Media
Handle social media for MOE for all social platforms from briefing content calendars, reviews to execution
Creating content for social through reels, static and videos – liaise with retailers and LOWE agency for productions shoots
Ideate, review and approve all social media pieces of content – assets and captions
Develop specific social media content for mall marketing campaign creation
Keep track of all social platforms – analytics and reporting ensuring meeting KPI’s
On ground coverage for pop up’s – luxury and mall activations
Create new content concepts for omni services – Digital Concierge,, Live Shopping, Personal Stylist etc.

Digital Marketing
Develop SEM plan and track on going search keywords
Work with agency on enhancing the ads through site links, copy etc
Add SEM structure for new services on the website
Omni – ensuring targeting right keywords to shop up on Google ads

Ensure campaigns creatives are updated on through event pages
Enhancements on website and MOE App
Brand content – receive requests through email to update brand content on the website
Brief and create webpages for specific tier 1 campaigns – Autumn Winter, Spring Summer, Festive
Work with COE team on omni projects – marketing the services online through paid media and social
Review and approve new and updated MOE website design and UAT Testing for new changes and updates on website

Related: Senior Manager, Customer Marketing Job at Majid Al Futtaim Dubai

Analyse data from dashboards and work with analytics and SHARE team on campaigns
Develop CVM campaign offers, create the artwork and ensure execution of the campaign
Send the emailers out and target database on social media through GCR Id’s

Create new and ongoing development video content and Digital Concierge to drive awareness for each of the services
Work with accounts team to create focus collections to be highlighted on social for the month
Ensuring SEM strategy is executed for
Develop omni layers to integrate into main mall marketing campaigns

Emailer & EMSP
Work with Cisco team to send emailers for all mall and omni campaigns
Filter and target audience basis each campaign
Work with analytics team for specific GCR Id campaigns and ensure data is uploaded for relevant targeting
Create UTM links and check test emailers for content and linking to landing pages are working
Set up on system EMSP’s for in mall and omni campaigns with call to action links

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Paid Media
Brief in marketing campaigns, review and approve budgets
Always on approach – create assets, UTM’s and ensure ads are live with correct targeting
Campaigns – try new platforms for digital advertising
Continuously track the performance of each post and optimize accordingly

Location: Dubai, AE
Company: Majid Al Futtaim

Work Level
Experienced, Manager / Executive
Employment Type
Majid al Futtaim
View profile
United Arab Emirates